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National Individual Giving Manager

National Individual Giving Manager

Job Title: National Individual Giving Manager
Contract Type: Permanent
Location: Melbourne
Industry: Community Services & Development
Reference: 585 Company Website
Contact Name: Jenny Lloyd
Contact Email: jenny@lloydconnect.com.au
Job Published: 11 February 2021

Job Description

* Join National org. providing services and programs for children facing cancer.
* Perm. F/T role. Located in either the Lower North Shore office in Sydney OR the West Melbourne office.
* This role will suit a visionary and energetic individual with proven success in Fundraising.

Reporting to the Head of Philanthropy & Donor Engagement the role of The National Individual Giving Manager is to drive the strategic direction and implementation of the Individual Giving Program. A strategic approach is required, built on rigorous research and analysis that utilises digital technology and channels, and shows lateral thinking and excellent relationships.

The role is responsible for deploying a multi-channel approach, using digital, phone, email and print; and for the development and delivery of integrated donor journeys, ensuring a positive return on investment. This program includes donor appeals, acquisition, conversion & retention campaigns and regular giving.

Your key responsibilities will include:

  • managing the Donor Campaigns Program in collaboration with the Head of Donor Development & Engagement;

  • providing strategic guidance and overseeing the development and implementation of the donor campaigns / programs, using a multi-channel approach (mail, digital and phone) - focusing on appeals, surveys, care communication and impact reports; encouraging channel innovation and new strategies for the promotion of all fundraising activities;

  • identifying opportunities to integrate campaigns to maximise income and retention, through regular giving conversion, mid-value donor management, major gifts, gifts in wills, and matched giving;

  • developing and implementing donor acquisition strategies and regular giving conversion activities, in line with income and expenditure budgets, in collaboration with key stakeholders;

  • identifying internal and external audience opportunities for acquisition, conversions and providing recommendations to maximise these opportunities;identifying ways to recruit ‘the right donors’ to maximise engagement, retention and overall lifetime value development opportunities;

  • maintaining a sophisticated, dynamic donor retention program for the individual giving program (including regular givers and single gift donors), aiming to maximise lifetime value.

  • developing, implementing and monitoring impactful donor journeys for individual donors, with a focus on converting P2P donors to financial supporters;

  • delivering regular, robust data analysis and insights of activities including analysis by results, trends, attrition rates by segment, outcome of tests and projected profitability;

  • developing budgets for Individual Giving Program, in consultation with key stakeholders, monitoring respective income and expenditure and reporting regularly; and

  • providing clear and supportive leadership to direct reports, managing performance and activity delivery and providing agreed training and development plans.​

The ideal candidate will be a collaborative and innovative leader, with a sound understanding of direct marketing principles and experience managing multi-channel campaigns, and a focus on ROI. You will have experience developing and implementing integrated direct marketing campaigns, using multiple channels. You will use your excellent project management skills and ability to manage / monitor budgets and be comfortable reporting to management on financial progress. Tertiary qualifications in communications, marketing, business and / or studies in direct marketing / fundraising will be highly regarded.

If you have a passion for fundraising and an understanding of donor motivations to support a particular cause, as well as proven capabilities in acquisition, donor stewardship and supporter journeys, then this is the role for you!

To submit your application please click apply and send your resume in WORD format.

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