The power of social media

08 Feb 14:00 by Jenny Lloyd


For those of you that don't like to use or simply don’t use social media, you should not underestimate the power and reach it has.  For me, it has changed my life...this is the story of how my business was created.

After 15 years with one employer I decided to change things up and try contracting in order to get a bit more balance in my life.


Friday 8th April:

I registered for an ABN.

Monday 11th April:

I registered the business name - Lloyd Connect.

Wednesday 13th April (in the morning):

I received a call to say that the contract I had committed to months beforehand, which was due to start the next day, had been pulled.

Wednesday 13th April (at lunchtime):

PANIC/TEARS...where was my next pay check going to come from?

Wednesday 13th April (in the evening):

I changed my profile on LinkedIn and announced my new business name 'Lloyd Connect'...and told people to “watch this space!”

Thursday 14th April:

I spent the day with my husband working out what we wanted 'Lloyd Connect' to be.

Wednesday 20th April:

This message came in via LinkedIn and my recruitment agency was born!


In exactly 7 days from opening the doors (mind you, they were the doors to my lounge room and my desk...otherwise known as the kitchen table) I had my first client. Not a bad outcome and all due to the power of social media!

Are you using social media to promote your business and brand effectively? If not, you definitely should be!